The folds on your brochure will ultimately determine the communication. A tri-folded sheet will enable you to use the 6 panels to create an excellent layout to use for your text and graphics. On the other hand you may want to use the larger specs of a 11 x 17 brochure to present yourself. In this case, by folding the document in half will allow you to use all 4 sides to your liking. Either way, with the right layout and content, you'll be able to create an excellent presentation for potential clients. Keep the front cover simple. It's purpose is to motivate the reader to pick up your brochure and open it. We recommend consulting with a professional designer or marketing consultant for creative ideas. Include your corporate logo and company name and a brief tag line or slogan