Sales leads are qualified prospects that are ready to be contacted by your sales force. A system of sales leads stores prospect information and regularly sends appropriate communications to qualify those prospects and find the sales leads. Sales leads, are then turned over to the sales force to close the sale. When sales leads are properly qualified, they allow the sales reps to more effectively close a sale. Sales reps will spend less time chasing cold leads, and more time focusing on the hot sales leads. Sales leads can be qualified in several ways - telemarketing calls can determine the readiness and ability of the prospect to buy a certain product or service. Or, marketing communications can be sent and the responses to these communications can be entered into a sales leads database. The most qualified sales leads are the ones ready and able to buy. Sales leads have a higher conversion rate than a list of names compiled through an industry listing or compiled list. With a good list of sales leads, sales reps will spend less time chasing cold leads, and more time focusing on hot sales leads.